Advertising plays a significant role in introducing new products in the market. It assists the consumers to keep updated about the launch of new products or new services at their disposal. There are various forms of advertising such as Print Media, television, Internet etc. In India, there are many companies that have separate department for advertising. This field has approached an extended way from newspapers, posters, magazines, fluorescent signboards, laser shows to inflated high risk figures and objects etc.
In the country, there are numerous institutes that offer Advertising Courses at their institutes. Masscomedia, one of the leading mass communication colleges in India, conducts Master program in advertising, PR and marketing. This program prepares the students for client servicing, media planning, logistics, business development, media buying and selling, brand management, production and creative. In the curriculum, it includes public relations, organizational behavior, marketing communication and strategizing. Moreover, students can also opt for specialization by working on a live project or by making a presentation.
Masscomedia also offers 100% Placement Assistance to its students. Every year, many top companies show their interests to come there for recruiting the students.